Reservoir Health helps organizations shape the policy, narrative, and market environments to enable health care innovation to reach patients.
We integrate policy, market enablement, and communications to shape how health care innovations are understood, valued, accessed, and adopted. We work with organizations developing new therapies, devices, diagnostics, digital health solutions, and models of care.

Reservoir Communications Group Rebrands as Reservoir Health, Reflecting Breadth of Health Care Expertise & Capabilities
New identity reflects firm’s integrated capabilities across policy, market enablement, and communications with a dedicated focus on helping health innovation reach patients
WASHINGTON, D.C., September 2, 2026 — Reservoir Communications Group today announced that it is now Reservoir Health, a new brand that reflects the firm’s longstanding focus on health care and expanded capabilities to help innovators shape policy, communications and market environments in support of patient access.
“Health care has always been our North Star, and our new brand reinforces our deep subject matter expertise and experience working across the health system and the innovation lifecycle to deliver creative, data-driven solutions that support patients,” said Robert Schooling, Reservoir Health Founder and President. “Our growth and expansion in policy, market enablement, and communications over the last decade has allowed us to serve as our clients’ ‘go-to’ for their most complex challenges and issues.”
Since its founding in 2014, Reservoir Health has grown from a public affairs and communications firm into an integrated strategic advisory firm for health care innovators. Its team brings experience from across the health system—including government, politics, media, patient advocacy and care delivery—and serves innovative life sciences and health care companies, trade associations and nonprofit organizations.
In November 2024, Reservoir Health announced an investment partnership with Periscope Equity, a Chicago-based private equity firm that partners with founder-owned, technology-enabled business services companies. The partnership between Reservoir Health and Periscope has focused on accelerating the firm’s growth and scale while broadening the firm’s capabilities in support of existing and new clients.
Reservoir Health’s expanded model is further strengthened by its recently announced acquisition of Applied Patient Experience, LLC (AppliedPX), a leading patient engagement and patient-centered research consultancy. The combination introduces a fully integrated patient evidence capability to Reservoir’s existing work across policy, communications and market readiness and positions the firm to help clients translate patients’ lived experience into decision-grade evidence that informs clinical development, regulatory strategy, market access, and patient and provider adoption.
Reservoir Health’s work is underpinned by its research team which delivers strategic insights and a clear roadmap for engagement through advanced qualitative and quantitative platforms, including our proprietary PRISM model.
To learn more about the Reservoir Health team, click here. For Reservoir Health Insights, click here.
Reservoir Health is a leading health care consultancy that helps innovators anticipate and shape the environments—policy, communications, and market—that determine which innovations reach patients. Based in Washington, D.C., the firm brings decades of experience across the health system, government, media, and patient advocacy to deliver integrated, data-driven solutions to health care’s most complex challenges.

Introducing Reservoir Health
Today, I’m proud to share that Reservoir Communications Group is now Reservoir Health.
Our new name reflects the company we have become, the work we have long been doing, and our ambition for the future. Most importantly, it gives clients a clearer picture of the partner we are today.
When I founded Reservoir more than a decade ago, it was with a simple promise: to approach problems from multiple angles and go deep with our clients on their most pressing challenges and opportunities. That ethos continues.
Since then, the pace of scientific innovation has accelerated, but turning that progress into meaningful access and outcomes for patients has become more challenging. Health care decisions are shaped by a broad and interconnected group of policymakers, regulators, payers, providers, patients, advocates, and employers. Expectations for evidence, affordability, and meaningful patient engagement have grown. At the same time, public understanding and trust have become more consequential and harder to earn.
In this environment, policy and regulatory decisions shape access. Communications influence how evidence and intent are understood. Advocacy brings patient and stakeholder priorities into the process. Market-shaping strategy helps determine how innovation is positioned, valued, accessed, and adopted. These disciplines cannot operate in silos because the most consequential challenges facing innovators rarely fit neatly within a single function.
A belief in integration has shaped Reservoir from the beginning. We have built deep expertise across policy and advocacy, strategic communications, market enablement and commercialization, research and insights, patient engagement, and patient experience research and evidence, and our growth continues.
That is why we are becoming Reservoir Health. The name more clearly expresses our specialized focus on health care and the integrated way we approach our clients’ most important business, policy, access, and reputation challenges. Clients can continue to come to us for a focused need. They can also draw on a connected, multidisciplinary team when their challenges span functions and environments across the innovation lifecycle.
While our name is changing, the qualities that define Reservoir are not. We remain collaborative, intellectually curious, and committed to exceptional work. Our One Team approach continues to guide how we work across disciplines, build lasting client relationships, and bring the best of Reservoir to every challenge.
This change reflects how far we have come while giving us a stronger foundation for where we are headed.
Our clients need partners who can see the whole landscape: the policy environment, the narrative environment, and the market environment. They need strategies that connect those worlds and teams capable of turning complexity into practical action.
That is the future we are building at Reservoir Health, and I could not be more excited about what comes next.
You can learn more in our press release and explore our new website at reservoirhealth.com.

Winning the Short Session Before It Starts
Short state legislative sessions are not simply compressed versions of longer ones. They are faster, more crowded, and less forgiving. Bills can move from introduction to committee action in days, while budget negotiations and leadership priorities leave little room for unfamiliar issues. Organizations that wait for the opening gavel to begin educating stakeholders are already behind.
The pressure will be especially intense in 2027, when six states — Florida, Louisiana, Utah, Virginia, West Virginia, and Wyoming — are scheduled to complete their regular sessions in approximately 60 days or less. In these environments, policymaker education, coalition building, and message preparation must begin well before lawmakers convene.
Preparation begins with clarity about the problem, the desired policy outcome, and the forces likely to shape the debate. In a compressed session, evidence must do more than establish credibility; it must make the issue immediately relevant to the state and its priorities. Policymakers need to understand why action is necessary, what is at stake for constituents, and how the issue intersects with fiscal and political realities.
Credible voices are equally important. Clinicians, researchers, community leaders, employers, and patient advocates can translate complex evidence into perspectives that resonate with different audiences. When these leaders are informed, aligned, and ready to engage, they can elevate an emerging concern, counter misinformation, and give decision-makers greater confidence in the path forward.
Legislative success also depends on support that extends beyond a single bill sponsor. A durable network of policymakers, agency officials, staff, and outside organizations can create broader ownership of the issue and sustain momentum as priorities shift. The strongest champions do more than endorse a proposal; they help establish its relevance, bring others into the conversation, and position it for meaningful consideration.
In a short session, agility matters, but agility is built through preparation. When the window opens, successful campaigns already have the evidence, voices, visibility, and champions needed to move.