Bringing the right capabilities together

We organize our work across three connected disciplines to influence how innovation is understood, valued, accessed, and ultimately adopted. We work with those innovating new therapies, devices, diagnostics, digital health, and care delivery to ensure that their innovation reaches the patients who need it, now and into the future.

Policy

Policy intelligence, stakeholder engagement and advocacy, policy and decision-maker communications, and campaigns at the state, federal, and international level

Markets

Environment shaping, value and access strategy, patient evidence, patient engagement and advocacy, disease awareness, and patient, provider, and payer insights

Narrative

Corporate positioning and reputation, scientific and regulatory communications, product communications, issues and crisis management, and targeted media, digital, and stakeholder communications

Connected challenges require connected solutions

Health care organizations operate in an environment where policy, markets, reputation, evidence, and stakeholder expectations are deeply connected. A regulatory milestone can become a communications challenge. A coverage issue can become a policy debate. A scientific advance can fail to gain traction if the market does not understand what it means, who it can benefit, or why it matters.

Two female healthcare professionals reviewing data on a digital tablet together.

These challenges do not always fit neatly within one function

Policy, public affairs, communications, patient advocacy, medical affairs, market access and commercial teams each bring something different and vital to the table. Reservoir Health serves those functions individually while bringing an integrated mindset to the moments when alignment is required to change outcomes.

Healthcare communications team discussing audience segmentation and crisis strategy in a modern office meeting.

We begin with the challenge

We identify the decision-makers, audiences, narratives,  evidence gaps, access dynamics, reputation considerations,  and stakeholder relationships that can shape success, then design the right combination of research, engagement, and communications strategies to move the environment  and change outcomes.

Close-up of hands typing on a laptop keyboard during research and analysis.

Latestinsights

ALL INSIGHTS

Courtney Tyne

Allison DeBattista

Oct 13, 2026

POLICY

2027 State Focus: Why Rural Health Is the New Policy Bellwether

More than 66 million Americans live in rural communities, where access to care depends on far more than insurance coverage. Long distances, workforce shortages, limited broadband and transportation, and hospital and pharmacy closures can delay everything from routine screening to specialized treatment.

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Vaishali Udani

Peris Tushabe

Oct 7, 2026

RESEARCH

COMMUNICATIONS

Looking Beyond the Data: Putting the Patient Voice at the Center of Access

Health care organizations have more data than at any point in history. Claims data, electronic health records, patient-reported outcomes, and real-world evidence have transformed our ability to understand what happens within the health care system. Yet patients continue to delay diagnosis, abandon treatment, and disengage care for reasons that often remain invisible. The challenge isn't a lack of data; it's understanding what happens outside the health care system, before a patient ever enters care or after they quietly fall out of it.

Eva Fowler Whaley

Oct 2, 2026

COMMUNICATIONS

Corporate Reputation Starts with Demonstrating Value

Companies invest considerable resources in being liked, respected, and trusted. These are worthy ambitions, but on their own they may not offer companies sufficient specificity to build a proactive corporate reputation plan. They don’t answer the question of what a company should actually do.

Integrated solutions for shaping complex health challenges

Bringing the right capabilities together

Policy

Markets

Narrative

Latestinsights

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