Insight from the audiences that shape health care decisions

Reservoir Health helps clients understand how patients, providers, payers, employers, and other stakeholders perceive value, barriers, and innovation.

Two corporate professionals walking through a modern hallway discussing strategy.

Health care decisions are shaped by audiences with different definitions of value. Understanding how each audience sees value is essential to access and adoption.

Reservoir Health team analyzing patient, provider, and payer insights on a whiteboard during a strategic workshop.

The Reservoir approach

Reservoir Health designs and translates research across patient, provider, payer and other key audiences. Depending on the question, this may include interviews, surveys, advisory boards, focus groups, literature reviews, landscape research, social listening, patient journey research, PRISM-enabled audience intelligence, or employer and purchaser insight.

Ourexpertise

Landscape research

We assess the stakeholder, policy, payer, provider, patient, employer, and market context around an issue, disease state, product, or category

Patient and caregiver insight

We identify barriers, priorities, burden, preferences, decision points, and support needs across the patient journey.

Provider and care delivery insight

We examine how clinical practice, workflow, guidelines, referral patterns, education needs, and implementation barriers shape adoption.

Payer insight

We help clients understand how employers and payers see innovation and uncover the levers that influence access decisions.