Advocacy campaigns that move the needle

Reservoir Health designs and executes state and national advocacy campaigns that build support for policy change.

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Policy change requires more than a strong position. It requires a clear case for action and a disciplined strategy for building support. Health care advocacy campaigns can involve various audiences and multiple communications channels. Without clear architecture, activity can become tactical rather than strategic.

Policy

Reservoir State Impact

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The Reservoir approach

Reservoir Health builds integrated public affairs and advocacy campaign strategies that begin with the outcome clients need to shape. We identify the path to influence and build evidence, relationships and activation strategy to move the issue forward.

Our campaigns can support proactive policy opportunities, defensive responses to emerging threats, and efforts to change how stakeholders understand a health care challenge.

Ourexpertise

Campaign strategy

We work with our clients to identify the right public affairs and advocacy strategy, stakeholders, and platforms to raise visibility on the issue and advance meaningful action around a challenge or opportunity

Coalitions and partnerships

We bring together diverse stakeholder organizations, advocates, experts, and local partners that can strengthen the campaign’s messaging and broaden its reach.

Grassroots and grasstops activation

We help clients recruit, equip, and mobilize champions through integrated earned media, digital engagement, and advocacy. Our campaigns elevate the constituencies and voices most credible with decision-makers.

Media and influencer engagement

Our team engages with the national and local reporters driving the coverage around key health care issues and influencers to shape the narrative around your issue.