Reservoir Communications Group Rebrands as Reservoir Health, Reflecting Breadth of Health Care Expertise & Capabilities

Today, I’m proud to share that Reservoir Communications Group is now Reservoir Health.

Our new name reflects the company we have become, the work we have long been doing, and our ambition for the future. Most importantly, it gives clients a clearer picture of the partner we are today.

When I founded Reservoir more than a decade ago, it was with a simple promise: to approach problems from multiple angles and go deep with our clients on their most pressing challenges and opportunities. That ethos continues.

Since then, the pace of scientific innovation has accelerated, but turning that progress into meaningful access and outcomes for patients has become more challenging. Health care decisions are shaped by a broad and interconnected group of policymakers, regulators, payers, providers, patients, advocates, and employers. Expectations for evidence, affordability, and meaningful patient engagement have grown. At the same time, public understanding and trust have become more consequential and harder to earn.

In this environment, policy and regulatory decisions shape access. Communications influence how evidence and intent are understood. Advocacy brings patient and stakeholder priorities into the process. Market-shaping strategy helps determine how innovation is positioned, valued, accessed, and adopted. These disciplines cannot operate in silos because the most consequential challenges facing innovators rarely fit neatly within a single function.

A belief in integration has shaped Reservoir from the beginning. We have built deep expertise across policy and advocacy, strategic communications, market enablement and commercialization, research and insights, patient engagement, and patient experience research and evidence, and our growth continues.

That is why we are becoming Reservoir Health. The name more clearly expresses our specialized focus on health care and the integrated way we approach our clients’ most important business, policy, access, and reputation challenges. Clients can continue to come to us for a focused need. They can also draw on a connected, multidisciplinary team when their challenges span functions and environments across the innovation lifecycle.

While our name is changing, the qualities that define Reservoir are not. We remain collaborative, intellectually curious, and committed to exceptional work. Our One Team approach continues to guide how we work across disciplines, build lasting client relationships, and bring the best of Reservoir to every challenge.

This change reflects how far we have come while giving us a stronger foundation for where we are headed.

Our clients need partners who can see the whole landscape: the policy environment, the narrative environment, and the market environment. They need strategies that connect those worlds and teams capable of turning complexity into practical action.

That is the future we are building at Reservoir Health, and I could not be more excited about what comes next.

You can learn more in our press release and explore our new website at reservoirhealth.com.

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WASHINGTON, D.C. — June 3, 2026 — Reservoir Communications Group today announced the acquisition of Applied Patient Experience, LLC (AppliedPX), a leading patient engagement and patient-centered research consultancy. The combination introduces a fully integrated patient evidence capability to Reservoir’s existing work across policy, communications and market readiness and positions the firm to help clients translate patients’ lived experience into decision-grade evidence that informs clinical development, regulatory strategy, market access, and patient and provider adoption.

Reservoir’s team brings decades of experience working across the health system, national and state politics, government, media, patient advocacy and patient care. Since 2014, Reservoir has continued to expand its reach and expertise across advocacy, corporate communications and market readiness, particularly among innovative life science and health care brands, trade associations and non-profit organizations. In 2024, Reservoir announced an investment partnership with Periscope Equity, a Chicago-based private equity firm that partners with founder-owned, technology-enabled business services companies, to help accelerate Reservoir’s growth and scale.

Founded by Elisabeth M. Oehrlein, PhD, MS, AppliedPX has built a reputation for rigorous, patient-centered research and advisory work with patient organizations, biopharmaceutical companies, trade associations and leading research organizations. The firm’s services span qualitative research and advisory boards, policy research, stakeholder engagement, trainings on collecting and using patient-centered data as well as environmental scans.

“AppliedPX is a leader in decision-grade patient research. Bringing their expertise into Reservoir means we can help clients not only engage with and advocate on behalf of patients, but also embed meaningful patient evidence across the product lifecycle.” — Robert Schooling, President and Founder, Reservoir Communications Group

“Regulators, payers and providers are all demanding evidence that reflects how patients experience innovation and how it addresses unmet needs. Joining Reservoir gives our work a broader platform — connecting patient evidence at every step of the process. Together, we can help ensure the patient is in the driver’s seat from innovation through to access.” — Elisabeth M. Oehrlein, PhD, MS, Founder and CEO, AppliedPX

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About Applied Patient Experience (AppliedPX)

Applied Patient Experience, LLC (AppliedPX) is a patient engagement and patient-centered research consultancy that advances the science of patient-focused drug development, value and health technology assessment, and real-world research. AppliedPX partners with patient organizations, non-profits, biopharmaceutical companies, trade associations, and CROs to lead patient-centered research, support patient-focused drug development, train stakeholders, and shape policy. Its proprietary Patient-Centered Evidence in Action (APx-PACE) database helps clients align with evolving regulatory expectations and strengthen patient-focused strategies. AppliedPX is headquartered in Washington, DC, with an additional office in Pittsburgh, PA. Learn more at appliedpx.com.

About Reservoir Communications Group

Reservoir Communications Group, LLC is a leading health care consultancy focused on helping clients address their most important business, advocacy, policy and reputation challenges and opportunities. Learn more at https://reservoircg.com/.

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Washington, D.C. – Patrick “Pat” Kannan joins Reservoir Communications Group as the firm’s Chief Financial Officer (CFO), helping to lead Reservoir’s continued growth strategy and financial operations. Reservoir also recently added Ashley Flint as a senior vice president. Ashley is a policy expert and strategist with nearly 15 years of experience advising life sciences companies on how to navigate a rapidly evolving policy environment to achieve business objectives.

Pat joins Reservoir from OPEXUS, formerly AINS, where he served as CFO and supported its year-over-year growth as a technology solutions-provider for federal, state and local governments. He also previously served as CFO for Exostar and held various financial roles at the company. He holds a B.A. in Accounting from Radford University.

“I’m excited to join Reservoir as part of its next chapter and continued growth in delivering the best insights and expertise for its clients,” Pat said.

Ashley leverages her deep expertise on federal and state policy issues, with a focus on Inflation Reduction Act (IRA) implementation, drug pricing, Medicare Part D, and the 340B program, to develop creative policy solutions and advocacy strategies for clients.

“I am thrilled to be part of the incredible team at Reservoir and help expand their policy and advocacy expertise during this pivotal time for our clients,” Ashley said.

Before joining Reservoir, Ashley was a Principal at Avalere Health, working with several life sciences and health plan clients. Previously, Ashley served as Director of U.S. Policy & Analytics at AbbVie, where she led a team responsible for analyzing proposed federal and state policies related to above-brand market access issues and developing policy positions and strategies to advance business priorities. Earlier in her career, she was a Senior Director for Policy & Research at PhRMA, where she served as the Part D policy lead.

Ashley holds a M.P.P. in health policy from the George Washington University and a B.A. in Political Science and Psychology from Emory University.

Reservoir also announced that Massimo Alicea had joined the team as an Associate, in addition to recent hires in corporate and crisis communications. Massimo had most recently been part of Reservoir’s internship program and supported a range of clients in the health care sector. Previously, Massimo held internships with the National Hispanic Medical Association, the House of Representatives and Keybridge Communications.

Massimo earned his B.A. in Political Communication, graduating Summa Cum Laude from the George Washington University, with minors in Public Health and Political Science. He is currently pursuing a M.A. in Strategic Communication & Media from the George Washington University.

About Reservoir Communications Group

Reservoir Communications Group is a leading health care consultancy focused on helping clients address their most important business, advocacy, policy and reputation challenges and opportunities. Learn more at https://reservoircg.com/.