Perspectives on the forces shaping health
Reservoir Health experts share analysis and ideas on the dynamics shaping health care decisions.
Reservoir Health experts share analysis and ideas on the dynamics shaping health care decisions.
Health care decisions are shaped by policy, evidence, trust, market dynamics, public debate, and individual experiences of patients and stakeholders. We share our perspectives to help leaders make sense of those forces and identify what to do next.
Reservoir Communications Group Rebrands as Reservoir Health, Reflecting Breadth of Health Care Expertise & Capabilities
New identity reflects firm’s integrated capabilities across policy, market enablement, and communications with a dedicated focus on helping health innovation reach patients
WASHINGTON, D.C., September 2, 2026 — Reservoir Communications Group today announced that it is now Reservoir Health, a new brand that reflects the firm’s longstanding focus on health care and expanded capabilities to help innovators shape policy, communications and market environments in support of patient access.
“Health care has always been our North Star, and our new brand reinforces our deep subject matter expertise and experience working across the health system and the innovation lifecycle to deliver creative, data-driven solutions that support patients,” said Robert Schooling, Reservoir Health Founder and President. “Our growth and expansion in policy, market enablement, and communications over the last decade has allowed us to serve as our clients’ ‘go-to’ for their most complex challenges and issues.”
Since its founding in 2014, Reservoir Health has grown from a public affairs and communications firm into an integrated strategic advisory firm for health care innovators. Its team brings experience from across the health system—including government, politics, media, patient advocacy and care delivery—and serves innovative life sciences and health care companies, trade associations and nonprofit organizations.
In November 2024, Reservoir Health announced an investment partnership with Periscope Equity, a Chicago-based private equity firm that partners with founder-owned, technology-enabled business services companies. The partnership between Reservoir Health and Periscope has focused on accelerating the firm’s growth and scale while broadening the firm’s capabilities in support of existing and new clients.
Reservoir Health’s expanded model is further strengthened by its recently announced acquisition of Applied Patient Experience, LLC (AppliedPX), a leading patient engagement and patient-centered research consultancy. The combination introduces a fully integrated patient evidence capability to Reservoir’s existing work across policy, communications and market readiness and positions the firm to help clients translate patients’ lived experience into decision-grade evidence that informs clinical development, regulatory strategy, market access, and patient and provider adoption.
Reservoir Health’s work is underpinned by its research team which delivers strategic insights and a clear roadmap for engagement through advanced qualitative and quantitative platforms, including our proprietary PRISM model.
To learn more about the Reservoir Health team, click here. For Reservoir Health Insights, click here.
Reservoir Health is a leading health care consultancy that helps innovators anticipate and shape the environments—policy, communications, and market—that determine which innovations reach patients. Based in Washington, D.C., the firm brings decades of experience across the health system, government, media, and patient advocacy to deliver integrated, data-driven solutions to health care’s most complex challenges.
We like to ask “deep” questions at Reservoir. So it’s appropriate that one of our first posts asks what may be one of the most important questions for employees and employers. After all, we each spend the majority of our waking lives sitting (or standing in my case) at our desk. What does it all mean?
In his classic work, Man’s Search for Meaning, Victor Frankl wrote:
One should not search for an abstract meaning of life. Everyone has his own specific vocation or mission in life to carry out, a concrete assignment which demands fulfillment. Therein he cannot be replaced, nor can his life be repeated. Thus, everyone’s task is as unique as his specific opportunity to implement it.
For many, meaning in life is derived through our religious faith. For others, meaning is derived from service to others, loyalty to friends and family, creative expression, or dedication to craft.
One of the very few things in life that we can know with absolutely certainty about every person on the planet is that they are interested—consciously or unconsciously—in finding meaning in their life.
Many people wonder whether or not they can find meaning in their work and what constitutes meaning? Money, status, intellectual fulfillment, challenge? Do you live to work or work to live?
For some people the meaning in their work is obvious. I suspect many of us look admiringly on those whose work is so clearly a labor of love—the pediatric oncologist, the nuns working with the poorest of the poor, the crusading community activist, etc. However, the content of one’s work is no guarantee of finding meaning.
Those engaged fully with their work, where their work becomes an extension of their values, are more likely to find meaning. While it is perhaps more likely that those engaged in obviously noble professions are more likely to feel this sense of integration and oneness with their work, it is not guaranteed; nor is that opportunity for integration confined to a limited number of careers.
Interestingly, one predictor of integration with work is the degree to which one “identifies” with one’s work. A 2012 study from the UK found that the biggest single predictor of organizational identification was employees being treated with politeness, dignity, and respect.
Another recent study out of the University of Wisconsin found that those who help others at work are happier.
So—does your work make you happy? It seems like the answer is “it depends”—but that many of those factors depend on your attitude toward work and your colleagues and the treatment you receive from your employer.
